Course Content
Module 1: Introduction to Digital Marketing
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Lesson 1: What is Digital Marketing?
Lesson 2: Types of Digital Marketing
Module 2: Social Media Marketing
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Lesson 3: Platforms Overview
Lesson 4: Creating Effective Campaigns
Module 3: Paid Ads and Local SEO
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Lesson 5: Introduction to Paid Ads
Lesson 6: Local SEO Techniques
Module 4: Graphic and Video Editing
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Lesson 7: Canva Basics
Lesson 8: Video Editing Basics
Module 5: Basic Website Design
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Lesson 9: Website Design Basics
Lesson 10: Website Optimization for SEO
Digital Marketing course
About Lesson
– How to plan, design, and execute campaigns using tools like Canva.
– Case study of a successful social media marketing campaign.
– Assignment: Create a content calendar for one week of social media posts for a mock business.
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